Procter & Gamble Consumer Market Knowledge - Associate Manager in Singapore
Consumer & Market Knowledge (CMK) is a Discipline within the Brand Function and provides the expertise and mastery in consumer and market understanding and insight. Our core work is to identify & activate growth opportunities for our brands. We do this through superior analytics and deep insights around our consumer and our markets. Our analytics is a combination of insight and foresight
/Your Unique responsibilities/ A CMK Associate Manager must, 1. Develop fundamental consumer, shopper and market understanding which forms the basis of all product launches. 2. Learn and develop mastery in research techniques and analysis approaches 3. Identify growth opportunities on the business, or potential issues in existing business and recommend specific plans 4. Work closely with the multifunctional partners to develop winning strategies, communication and marketing plans 5. Translate consumer expertise to enable customer team leaders and help brands win at retail.
- At least 2 years work experience in Market Research/Consumer Insight/Analytics
- Must have proven success of strong leadership by envisioning, direction setting and enrolling others; thinking/problem solving; creativity & innovation; initiative & follow-through; communication; and priority setting.
- Proficiency in Japanese language and market knowledge of Japan as the role requires local consumer understanding for Japan Market
Please note salary will commensurate with experience.
Job: Market Research/Consumer & Market Knowledge
Title: Consumer Market Knowledge - Associate Manager
Requisition ID: CMK00001246